Windows PC Gaming

Windows is synonymous with PC Gaming, especially among those who are avid gamers. But there’s a set of more casual gamers—they may already game on the phones or on console—who may have laptops they don’t even know are capable of gaming. In this social campaign we used typically productive Windows user interface visuals and subverted them with gaming characters and elements in unexpected ways to show how laptops are more than just word processors. They’re a window to another world. These videos appeared on YouTube, Instagram, Twitter, Reddit and Snapchat in both 15 and 6 second cut-downs.