BOTOX® For Chronic Migraine
Like A Boss
It can be hard for people living with Chronic Migraine to stay positive so we wanted to let them know that BOTOX® For Chronic Migraine is there for them and admires their courage. Through messages of empowerment and inspiration, we let them know they can fight Chronic Migraine like a boss with BOTOX.
The campaign revolves around 3 women (our target audience), each “boss-like” in their element, powering through their day with positivity. We concepted, scripted and shot these as instagram stories, but they also informed online video ads as well as the other tactics within the campaign.