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SAP “Aha” Moment

Demand Generation Tool

The Project Scope

Client: SAP
Responsibilities: Art direction, Design & Production

Challenge
Finding a software solution to handle business needs can be challenging for many decision makers at growing companies. SAP needed a tool to draw IT professionals in and demonstrate SAP’s value at a company-wide level, featuring products geared toward 4 different roles.

Insight
Every department has pain-points, especially when scaling, but just talking about the problem and solution can result in a pretty stiff presentation. Animation and storytelling have great power of persuasion and it is here where we started thinking about how to demo these products.

Idea
We created a virtual company that C-level decision makers could explore. During each department’s story, the characters and business at large have an “Aha moment” when they realize that SAP’s software solutions are the perfect fit for their situations. The demo mini-site became part of a global online campaign and received a lot of praise.

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Details