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The Project Scope

Client: Motel 6
Responsibilities: Art Direction, Design, Illustration

Motel 6 is not a luxury hotel chain and they pride themselves in the personal friendly, no frills experience they provide their guests. The art direction features hand-made type with illustrated elements and no photography, allowing the punchy copy to do most of the heavy lifting. These are spec ads created in collaboration with wunderkind copywriter, Mike Latshaw.

Motel 6 - Every Bed

Motel 6 – Every Bed Ad

Motel 6 - Room Service Ad

Motel 6 – Room Service Ad

Motel 6 - Fancy Rooms Ad

Motel 6 – Fancy Rooms Ad

Details