The Project Scope
Responsibilities: Art direction, Design
Copia, one of the first social ereading platforms on the market, needed a way to differentiate themselves in message and tone while building cachè for the new brand.
We toyed with the idea of touting some of the benefits of the service in a fun and relatable way.
When a copywriter colleague and I were tasked with teasing Copia’s new social eReading platform in a trade publication, we brought several different concepts. In the end, they settled on something a little more direct (product family shot).