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Instant Readification

Trade Publication Ads

The Project Scope

Client: Copia (DMC)
Responsibilities: Art direction, Design

Challenge
Copia, one of the first social ereading platforms on the market, needed a way to differentiate themselves in message and tone while building cachè for the new brand.

Insight
We toyed with the idea of touting some of the benefits of the service in a fun and relatable way.

Idea
When a copywriter colleague and I were tasked with teasing Copia’s new social eReading platform in a trade publication, we brought several different concepts. In the end, they settled on something a little more direct (product family shot).

Details