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Instant Readification

Trade Publication Ads

The Project Scope

Client: Copia (DMC)
Responsibilities: Art direction, Design

Copia, one of the first social ereading platforms on the market, needed a way to differentiate themselves in message and tone while building cachè for the new brand.

We toyed with the idea of touting some of the benefits of the service in a fun and relatable way.

When a copywriter colleague and I were tasked with teasing Copia’s new social eReading platform in a trade publication, we brought several different concepts. In the end, they settled on something a little more direct (product family shot).