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Green Poster Campaign

Environmental Public Service

The Project Scope

Client: VML & WPP (Internal)
Responsibilities: Art direction, Design & Production

Challenge
An internal green-awareness group was in need of promoting their activities and encouraging better environmentally conscious habits around the office.

Insight
Being reminded regularly about environmentally conscious habits is a more effective way to change behavior and doing so in locations where behavior occurs can have an even greater impact.

Idea
Going green isn’t always easy especially for a large agency. We created a lo-fi internal ad campaign. A weekly email “green tip” expanded to include posters placed strategically next to printers and other frequently trafficked areas. The poster campaign not only helped WPP’s green initiative but also earned a gold ADDY locally and silver at the district level.

Details