The Project Scope
Responsibilities: Art Direction, Design
In a crowded marketplace, Dell needed to promote the sale of their newest line of tablet products launching just before the holidays, and do it in a budget-friendly way.
We wanted to allow people to experience what it’s like to use the tablets first-hand without even holding one.
We created a series of highly transactional videos for pre-roll featuring the tablets being used from the perspective of the viewer, while highlighting a few key features of each. One of the videos (above) was even used as a broadcast spot before the holidays.