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The Project Scope

Client: Dell
Responsibilities: Art Direction, Design

Challenge
In a crowded marketplace, Dell needed to promote the sale of their newest line of tablet products launching just before the holidays, and do it in a budget-friendly way.

Idea
We wanted to allow people to experience what it’s like to use the tablets first-hand without even holding one.

Idea
We created a series of highly transactional videos for pre-roll featuring the tablets being used from the perspective of the viewer, while highlighting a few key features of each. One of the videos (above) was even used as a broadcast spot before the holidays.

Dell Venue 7 and 8 Pre-roll

Dell Venue 7 and 8 Holiday Pre-roll

Dell Venue 11 Pro Pre-roll

Details