The Project Scope
Responsibilities: Art Direction, Design
Dell needed to build equity with teachers and students and promote the entrepreneurial spirit but at the same time, suggest education-oriented products.
Video and animation are both fun ways to engage with our audience. We also had a few real-life stories of students across the globe who have used their Dells to do some amazing things.
We created small video vignette animations that centered around the true stories of our kid visionaries. These videos ran on the web and were collected on a campaign landing page to help drive to purchase.