The Project Scope
Responsibilities: Art Direction, Design
Dell wanted to build equity for their range of services and solutions beyond their line of commercial and enterprise products.
Dell’s customers have some great success stories. By highlighting a few of these, potential customers will realize there is more to Dell than laptops.
We created a global campaign built around these stories of success with videos, and online rich media, driving to a website hub where the viewer learned more about the case studies associated with the stories. Each case study showcased one or more of Dell’s service and cross-promoted the others, allowing potential customers a chance to see all of Dell’s capabilities.
Here’s an example of how a rich media ad worked: