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Chevron STEM Zone

Educational Parallax Website

The Project Scope

Client: Chevron
Responsibilities: Art Direction, Design

Challenge
Chevron’s program to promote STEM, science technology engineering and math, only included an on-premise hands-on tent experience at USGA events. Our challenge was to bring this experience online in an engaging way for a young audience.

Insight
Education is more accessible when it’s playful and fun. The parallax effect many sites take advantage of is a perfect vehicle for an experience of educational exploration.

Idea
Knowing that Chevron would be expanding it’s STEM program to other sports, we chose the one sport they already had a sponsorship presence in: golf. We created an experience based on scrolling that would take a viewer from tee-off to the putting green all while touching upon some of the basic physics of the sport.

Check out the site here.

Details