Green Poster Campaign
Environmental Public ServiceClient: VML/WPP (internal)
Going green isn't always easy. At VML a few willing like-minded creatives banded together to promote and encourage better environmental habits around the office and inspire personal lifestyle changes to boot. An email "green tip" campaign extended to include posters placed strategically next to printers and other frequently trafficed areas around the office to promote green behavior. The poster campaign not only helped WPP's green initiative but also earned VML local gold ADDY's and district silver.